Case studies
The logo you have, rebuilt.
Each study shows the original mark, the finished one, and the reasoning for every change in between. No invented results — just what was wrong, what was kept, and why.
Identity 01 · Gardening
Northline Gardening Services
The familiar leaf and green palette kept intact, with the symbol simplified and the whole lockup rebuilt into a practical horizontal format.
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Identity 02 · Plumbing
Hardy Plumbing
Three competing ideas reduced to one. The monogram stays, the tap goes, and the water drop finishes the letterform instead of sitting beside it.
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Identity 03 · AI visibility
AnswerReady
A category question mark replaced with a letter the business owns. The blue and the tick stay, and the icon still reads at favicon size.
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More studies get added as projects finish. If you want to see work closer to your own trade before you commit, ask when you send your brief and we will point you at the nearest example.