Logo Revolution

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Guides

Straight answers to the questions business owners actually ask us — usually at the point a printer or sign maker has just turned their artwork down. No jargon, nothing sold that you do not need.

Most of these start the same way. A business gets a quote for a van, a shopfront sign or a run of workwear, sends over the logo it has used happily for years, and the supplier sends it straight back. What follows is confusing, usually urgent, and full of words nobody explained — vector, outlined, CMYK, bleed. These guides explain each of them in plain English, tell you what to do next, and are honest about when the answer is that you do not need to spend anything at all.

What does this actually cost?

Real UK price ranges for 2026, what drives the cost up, and how to tell whether a quote is fair.

What file does a sign maker need from you?

They keep asking for “vector”. What that means, what to send, and what to do if you have not got it.

Your printer says your logo is too low resolution

What it actually means, your four options, and which of them are worth taking.

Logo file formats explained

EPS, AI, PDF, SVG, PNG and JPG — what each is for, and which to send where.

Your logo came from Canva. Now what?

Why the exports get rejected, what the licensing means, and what to do about it.

Your logo was generated by AI

Why printers send them back, the visual giveaways, and why auto-tracing does not fix it.

Getting your first van signwritten

What to sort out before you book, and what should actually go on the vehicle.

Still not sure where you stand?

Check your logo file free in your own browser — nothing is uploaded — or tell us about the business and we’ll send back a fixed price in writing.

Start your project Check your logo file free