For a UK small business in 2026, the honest bands are roughly: £30–£150 for a marketplace or template logo, £150–£800 for a logo alone from a freelance designer, £600–£2,500 for a logo developed into a working identity with the files and applications a real business needs, and £5,000 upwards for full agency strategy and rebrand work.
Our own prices are published and fixed: £145 for a properly redrawn logo and its full file set, £395 for that developed into a complete brand kit, and from £850 for the artwork extended across vehicles, signage, workwear and print. We are a design service — we produce the files, your own supplier produces the job.
Why nobody publishes prices
Look at ten UK design websites and eight will show you no figures at all. There is a legitimate reason and a less legitimate one.
The legitimate reason is that scope genuinely varies enormously. A sole trader who needs a logo that works on one van is a different job from a firm opening premises with signage, uniform, vehicle livery and printed material. Quoting both the same would mean overcharging one of them.
The less legitimate reason is that a vague price is a negotiating position. If you do not know what things cost, you cannot tell whether a quote is fair.
We quote every project individually — but there is no good reason you should have to guess at the order of magnitude before you get in touch. So here it is.
The UK market, honestly
| What you pay | What you get | Where it falls down |
|---|---|---|
| £0–£50 DIY, template, AI generator |
An image of a logo, quickly. Often genuinely fine to trade with at the start. | Usually no vector artwork, so it fails the first time a printer or sign maker asks. Elements may be shared with other businesses. |
| £30–£150 Marketplace / gig sites |
A custom-looking logo and a handful of files. | Little judgement applied, files often incomplete, and no one to go back to in a year. |
| £150–£800 Freelance logo only |
A properly drawn logo with a full file set. | You get a mark, not a system. Deciding how it should look on a van or a uniform is still your problem. |
| £600–£2,500 Logo plus working identity |
The mark resolved, colour and type settled, guidelines, and the applications your business actually uses. | Not strategy consulting. If you need market research and positioning workshops, this is not that. |
| £5,000–£50,000+ Agency rebrand |
Research, positioning, naming, strategy, full identity system, rollout across a large organisation. | Priced for organisations with marketing budgets and internal teams to brief. |
These bands are drawn from what UK studios and freelancers publish openly. Individual quotes vary, and anyone quoting you a number without asking what you need is guessing.
What actually drives the price
Businesses assume the logo is the expensive part. It rarely is. Five things move a quote far more:
- How many places it has to appear. One logo file is a small job. A logo laid out on a vehicle template, a shop fascia, embroidered workwear, a leaflet and a set of documents is five separate pieces of production work, each with its own technical requirements.
- Whether artwork already exists. If you have clean vector files, we start from a good place. If your only copy is a JPG from your website, it has to be rebuilt before anything else can happen.
- How much has to change. Resolving a mark that basically works is quicker than developing a new idea from scratch.
- Whether anyone else has to be able to use it. Written guidelines take time to produce, and save far more later — every supplier you ever use reads them instead of asking you.
- Deadlines. Work that has to jump a queue costs more, everywhere, in every trade.
How to tell whether a quote is fair
Whoever you use, ours or anyone else's, three questions separate a real quote from a hopeful one.
“What files will I actually receive?”
You want vector master artwork, the variations you will be asked for, and versions for dark backgrounds and single-colour print. If a quote does not list files, it is not a complete quote.
“Do I own it when it is finished?”
The answer should be an unqualified yes on final payment. Be careful with anyone who retains rights or charges for release of the original artwork.
“What happens when my sign maker asks for something?”
This is where cheap work costs money. If the answer is that you come back and pay again every time a supplier needs a different format, the low quote is not the low price.
The cheapest thing you can do first is free
Before you spend anything, check what you already have. Our file checker runs in your own browser, uploads nothing, and tells you whether your existing logo is usable as it stands. Sometimes the answer is that it is fine and you do not need us yet — which is worth knowing before you commit a budget.
Where we sit
Our prices are on the site rather than behind an enquiry form, because you should be able to work out whether we are affordable before you spend four minutes filling anything in.
| What it costs | What you get |
|---|---|
| £145 Logo Files | Your logo redrawn by hand as true vector artwork, with every format and version a supplier asks for — horizontal, stacked and icon-only, full colour, one colour and reversed white, fonts outlined. |
| £395 Brand Kit | All of the above, plus colour and typography properly settled, a one-page guide any supplier can follow, business card and email signature artwork, and social artwork. |
| From £850 Full Artwork Set | All of the above, plus production artwork for vehicles, signage, workwear, leaflets and banners — each drawn to the template and specification of the supplier producing it. |
Anything that does not fit those three — a name change, a second location, a fleet — is quoted on its own, as one fixed figure in writing before anything starts.
One thing worth being clear about: we are a design service. We produce artwork. We do not print, supply, install or fit signage, vehicle graphics or workwear, and we take no cut from anyone who does. You keep your own sign maker, printer or wrapper, and they receive files they can produce from straight away.
Common questions
Why will you not just publish a price list?
Because a price list either overcharges the simple jobs or underdelivers on the complicated ones. The bands above tell you the order of magnitude, which is the part you actually need before getting in touch. The exact figure needs ten questions answered, which is what the brief is for.
Is a more expensive logo a better logo?
Not reliably. Above a certain point you are paying for research, strategy and account management rather than for the mark. What you should be checking is what you receive, what you own, and whether it works everywhere you need it.
Can I do it in stages?
Yes, and many businesses should. Get the mark and the core files right first, then add applications as you need them. Sequencing it this way costs a little more overall than doing it in one go, but it spreads the cost and nothing gets bought before it is needed.
What if my budget is small?
Say so in the brief. There is a budget question specifically so we can tell you honestly what it covers rather than quoting you something you were never going to spend. A small budget spent on the right thing is not a wasted budget.
Do you charge for a quote?
No. The brief takes about four minutes, the quote is free and comes in writing, and there is no obligation and no follow-up sequence.